Samís Club becomes Official Supplier of KCBSMay 12, 2010
What a way to kick off National Barbeque Month! On behalf of your Board of Directors, we are proud to announce that Sam’s Club, the nation’s largest warehouse club, is now the “Official Supplier of KCBS!”
“We are very excited to be working with Sam’s Club and integrating them like never before into the world of competition barbeque,” said Carolyn Wells, executive director of KCBS. “Sam’s Club has long been a preferred choice of barbeque teams throughout our network, but this new relationship will bring additional benefits to all of our members, from teams and event organizers to judges and backyard grillers.”
As part of the agreement, Sam’s Club will immediately become a presenting sponsor for several of our industry’s biggest events. The KCBS-sanctioned events that Sam’s selected for 2010 include: the Daytona BBQ Challenge in Daytona, Fla.; the Big Easy BBQ Challenge in New Orleans, La.; the American Royal Barbeque in Kansas City, Mo.; the Jack Daniel’s World Championship Invitational BBQ in Lynchburg, Tenn; the Smoke on the Water BBQ Festival in Pine Bluff, Ark.; and the Alabama DegaQue Championship in Talladega, Ala.
Additionally, Sam’s Club will provide prizes at contests throughout the season, and for the first time in KCBS history, it will provide funding for a significant prize purse for the prestigious KCBS Team of the Year points chase!
“Sam’s Club is jumping into competitive barbeque in a major way,” said Mike McCloud, president and CEO of MMA Creative, the KCBS agency of record. “We are very excited to welcome them to our growing list of KCBS corporate partners. With their support and investment, along with companies like Kingsford and Rancher’s Reserve, we’re finally seeing the kind of recognition and rewards that our industry deserves.”
McCloud added that KCBS members will now receive a 25% discount on individual Sam’s Club memberships, and that Sam’s will provide members-only promotions to KCBS in the coming year.
Sam’s Club also agreed to support another major KCBS initiative for 2010: the development and presentation of the Louisiana Tailgate & BBQ Festival in New Orleans, featuring the Big Easy BBQ Challenge and the Great American Tailgate Expo. KCBS is playing a key role in developing the programs for the expo and conference, and Sam’s involvement will help make the event even more exciting for brands, vendors, members and competitors.
Expanding the expo concept even further, Sam’s is currently planning a new “Club Competition and Expo” series that will be featured at Sam’s Clubs throughout America. The goal for the expos is to support the KCBS mission, which is to promote and celebrate barbeque as a sport and culinary art form. Look for more information on this exciting development this summer.
Many other ideas and programs are being discussed by Sam’s Club and KCBS representatives, so stay tuned for exciting announcements as we build on this new partnership. In the meantime, we hope that all KCBS members will welcome and support our newest corporate partner in the sport of barbeque!