The Kansas City Barbeque Society

Introducing KCBS CEO Emily Detwiler

 
Emily Detwiler is a business and marketing professional with over 15 years of experience in strategy development, branding, integrated marketing planning, partnership development, agency leadership, operating plan and budget development. Her experience has been developed across Brands such as Smithfield, Hostess, Borden, Plugra and Retailers including Walmart, Sam’s Club, Ahold Delhaize, Meijer, Hy-Vee, etc.  She has developed partnerships with leading brands such as Weber, Kingsford, E.J. Gallo, Twisted Tea, and Tabasco. Emily holds dual Bachelor’s degrees in Marketing and Management from Drake University, as well as a Masters in Business Administration from the University of Missouri; where she has served on the MBA Advisory Board for +10 years.
 
Emily was instrumental in developing and leading Smithfield’s experiential programs; with emphasis on driving awareness and engagement among NASCAR and BBQ fans for grilling. Emily’s leadership and creativity, combined with key relationships developed across the sport of barbecue, led to the development of pitmaster ambassadors, key contest sponsorships, and a cooks program. Emily’s innovative and entrepreneurial mindset also led to the development of a Grant program to deepen the prize pools, and a unified National Championship program across sanctioning bodies. The programs that Emily developed have been key to drawing attention and investment in the sport from other leading brands.
 
“ I am truly honored to be selected as the Chief Executive Officer of the Kansas City Barbeque Society,” states Emily Detwiler. “I look forward to leveraging my experiences in business, marketing, program development and partnership-building within the barbeque space to reignite the passion of the KCBS membership; strengthening and developing programs to grow KCBS into the future.”
 
 For press inquiries, please contact Emily at ceo@kcbs.us.