Partnership Opportunities

With nearly 16,000 members and 100,000 social media followers, KCBS is the number one organization of BBQ and grilling enthusiasts globally.  Our audience of dedicated pitmasters and live-fire cooking enthusiasts creates a unique opportunity for your brand to grow while also supporting our non-profit’s mission to preserve, celebrate, promote, and educate the public about BBQ as a distinctively American cuisine.  Here are some of the key ways we can connect your brand to a targeted and engaged audience:
 
KCBS Team of the Year:  The KCBS Team of the Year program happens annually between November 1st and October 31st to determine a world champion among top barbeque pitmasters within both a Master and Backyard series.  The earned media from this program has the reach of over 20-million people and nearly 500,000 social media impressions.  Learn more HERE.
 
KCBS World Invitational:  The KCBS World Invitational, presented by Smithfield, was held in November 2021 at Firelake Arena in Shawnee, OK with even more champion teams, more ways to be involved, and a larger media plan. Our 2021 partners enjoyed being a part of an Advertising Value Equivalency of nearly  $700,000 that provided nearly 700,000 impressions.
 
KCBS Business Affiliate program:  Let customers know that you support the mission of KCBS and welcome all barbeque lovers. For a modest cost, you gain the ability for customers know that when they visit, whether digitally or in-person, they are patronizing a barbeque-friendly business.  Learn more HERE.

KCBS Seal of Approval program:  Give your brand an edge over the competition by aligning with KCBS through the Seal of Approval. This distinction tells customers that your brand is of the highest quality and barbeque-ready.  Learn more HERE.

Advertising:  There are numerous options to reach qualified customers who loyally shop brands and businesses that support KCBS, including our website, social media, digital monthly membership magazine, and e-blasts. There are one-off opportunities, long-term plans, and everything in-between.  Learn about all the options and rates HERE.
 
General and custom partnerships:  Being listed as a KCBS partner adds instant credibility and differentiation for your brand in a crowded marketplace.  Depending on your needs, KCBS offers turn-key or custom programs that deliver results.  We also have unique virtual and content opportunities for your brand.
 
Please email Emily Detwiler at sponsorship@kcbs.us for more information on cost effective ways your brand can grow with KCBS and support of the world of BBQ.